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Tag Archives: 55% 38% 7%

Body language, properly non-verbal communication, has become something of an obsession. I’ve written a number of posts about the supposed 55-38-7 rule and how it is often used out of context. A number of people have suggested that if I … Continue reading Throughout the analysis to the run up to the 2010 UK General Election, the subject of ‘body language‘ or non-verbal communication has dominated. Faced with the first presidential style leaders’ debates, it’s often the simplest most televisual form of analysis. So, why discuss politics or policies when we can be discussing ties, smiles and hand [...]